01Publish simple pricing
A price by bedrooms and bathrooms answers the first question every homeowner has. Note what's included in a standard clean and what's extra.
02Start with a deep clean, then convert
A first deep clean resets the home so regular visits can keep up. At the end of it, offer the recurring price for weekly or every-other-week service.
03Ask for referrals
- Offer a thank-you credit for referrals that book
- Ask for reviews after the second or third visit
- Leave a card with clients who mention friends or neighbors
04Turn one job into repeat work
Reliability keeps clients: same day, same time, same cleaner when possible, and a quick message if anything changes.
05Claim every free listing
Homeowners look for house cleaning in maps, search and directories before they ever see an ad. Fill out each free profile completely, with your service area, hours, photos and a starting price where it fits.
- Google Business Profile
- Apple Business Connect and Bing Places
- Job Hound, free with no lead fees
- Neighborhood apps and local groups
06Reply in minutes, not hours
Homeowners often contact more than one company and book whoever answers first with a clear next step. Turn on alerts, use text-back when you're on a job, and reply with a price, a range or a time to come out.
07Ask every happy customer for a review
Reviews are how new customers decide. Ask right after a job goes well, send a direct link, and reply to every review, good or bad. Never offer anything in exchange for a positive review.
08Track cost per booked job
For every channel, divide what you spend by the jobs it actually books. A lead that looks cheap can be expensive if few of them close. Free channels like referrals, your maps listing and Job Hound often have the lowest cost per job.