01Show the difference
Half-cleaned driveway photos are the best ad in the trade. Post before-and-afters for every job type you offer.
02Bundle for bigger jobs
- House wash plus driveway and walkway
- Deck or fence cleaning before staining
- Patio and outdoor furniture before summer
03Work the neighborhood
A clean driveway makes the neighbors' look worse. Leave door hangers on nearby homes after each job with a neighbor price.
04Turn one job into repeat work
Most homes need washing about once a year. Send a reminder at the same time next year with a returning-customer price.
05Claim every free listing
Homeowners look for pressure washing in maps, search and directories before they ever see an ad. Fill out each free profile completely, with your service area, hours, photos and a starting price where it fits.
- Google Business Profile
- Apple Business Connect and Bing Places
- Job Hound, free with no lead fees
- Neighborhood apps and local groups
06Reply in minutes, not hours
Homeowners often contact more than one company and book whoever answers first with a clear next step. Turn on alerts, use text-back when you're on a job, and reply with a price, a range or a time to come out.
07Ask every happy customer for a review
Reviews are how new customers decide. Ask right after a job goes well, send a direct link, and reply to every review, good or bad. Never offer anything in exchange for a positive review.
08Track cost per booked job
For every channel, divide what you spend by the jobs it actually books. A lead that looks cheap can be expensive if few of them close. Free channels like referrals, your maps listing and Job Hound often have the lowest cost per job.