01Let your work sell
Take clean, well-lit photos of every finished job: cut lines on trim, ceilings and accent walls, and before-and-after exteriors. Put them everywhere homeowners look for you.
02Write estimates people can compare
- Rooms and surfaces included
- Prep: patching, sanding, caulking, priming
- Paint brand, product line and number of coats
- What's excluded, like moving heavy furniture
- Start date and how long it will take
03Fill slow seasons
Schedule exteriors in good weather and push interiors, cabinets and touch-up work into the slower months. Realtors need quick interior refreshes year-round.
04Turn one job into repeat work
Finish every job by offering the next one: the rooms you didn't paint, the trim, the exterior or the cabinets.
05Claim every free listing
Homeowners look for painting in maps, search and directories before they ever see an ad. Fill out each free profile completely, with your service area, hours, photos and a starting price where it fits.
- Google Business Profile
- Apple Business Connect and Bing Places
- Job Hound, free with no lead fees
- Neighborhood apps and local groups
06Reply in minutes, not hours
Homeowners often contact more than one company and book whoever answers first with a clear next step. Turn on alerts, use text-back when you're on a job, and reply with a price, a range or a time to come out.
07Ask every happy customer for a review
Reviews are how new customers decide. Ask right after a job goes well, send a direct link, and reply to every review, good or bad. Never offer anything in exchange for a positive review.
08Track cost per booked job
For every channel, divide what you spend by the jobs it actually books. A lead that looks cheap can be expensive if few of them close. Free channels like referrals, your maps listing and Job Hound often have the lowest cost per job.