01Convert one-time to quarterly
Price both, and show how the plan includes re-treatments between visits. Many homeowners start with one treatment and switch once they see results.
02Market by season
- Ants and termite swarmers in spring
- Mosquitoes in summer
- Rodents as nights cool in fall
- Roaches year-round in warm areas
03Earn trust on safety
Explain the products you use and how long kids and pets should stay off treated areas. It's one of the first things homeowners ask.
04Turn one job into repeat work
Treat neighbors: when one home has a problem, the houses around it often do too. Offer a neighbor referral credit.
05Claim every free listing
Homeowners look for pest control in maps, search and directories before they ever see an ad. Fill out each free profile completely, with your service area, hours, photos and a starting price where it fits.
- Google Business Profile
- Apple Business Connect and Bing Places
- Job Hound, free with no lead fees
- Neighborhood apps and local groups
06Reply in minutes, not hours
Homeowners often contact more than one company and book whoever answers first with a clear next step. Turn on alerts, use text-back when you're on a job, and reply with a price, a range or a time to come out.
07Ask every happy customer for a review
Reviews are how new customers decide. Ask right after a job goes well, send a direct link, and reply to every review, good or bad. Never offer anything in exchange for a positive review.
08Track cost per booked job
For every channel, divide what you spend by the jobs it actually books. A lead that looks cheap can be expensive if few of them close. Free channels like referrals, your maps listing and Job Hound often have the lowest cost per job.