01Sell tune-ups before the rush
Reach past customers in early spring for AC and early fall for heating. Tune-ups fill slow weeks and catch problems before peak season.
02Build a maintenance plan
- Two seasonal visits a year
- Priority scheduling during heat waves and cold snaps
- A repair discount for members
- Reminders sent automatically
03Follow up on aging systems
Record each system's age on every visit. When it nears the end of its life, offer a replacement quote before it fails on the hottest or coldest day.
04Turn one job into repeat work
Every service call is a chance to sell a maintenance plan. Members call you first for repairs and replacements.
05Claim every free listing
Homeowners look for HVAC in maps, search and directories before they ever see an ad. Fill out each free profile completely, with your service area, hours, photos and a starting price where it fits.
- Google Business Profile
- Apple Business Connect and Bing Places
- Job Hound, free with no lead fees
- Neighborhood apps and local groups
06Reply in minutes, not hours
Homeowners often contact more than one company and book whoever answers first with a clear next step. Turn on alerts, use text-back when you're on a job, and reply with a price, a range or a time to come out.
07Ask every happy customer for a review
Reviews are how new customers decide. Ask right after a job goes well, send a direct link, and reply to every review, good or bad. Never offer anything in exchange for a positive review.
08Track cost per booked job
For every channel, divide what you spend by the jobs it actually books. A lead that looks cheap can be expensive if few of them close. Free channels like referrals, your maps listing and Job Hound often have the lowest cost per job.